The new NSW Rural Fire Service (NSW RFS) ‘Prepare. Act. Survive’ public awareness campaign asked the important question ‘How Fireproof Is Your Plan?’

NSW RFS Deputy Commissioner Rob Rogers said the new campaign will begin rolling out statewide this week, with TV, radio, online, outdoor and cinema ads warning against complacency.

“Already this season we have seen more than 5,400 fires that have started easily and spread rapidly, threatening people and properties,” Deputy Commissioner Rogers said.

“All too often, people’s plans have not been thoroughly reviewed and discussed before fire threatens them.

“Having a five minute discussion could actually save you and your family this bush fire season, so please, ask your friends, ask your family, and ask yourself: How Fireproof is Your Plan?”

Goulburn MP Pru Goward said seven in 10 people in bushfire prone areas said they had a survival plan.

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“If the worst were to happen and you were facing a major fire, would your plan really stack up?” Ms Goward said.

“Alarmingly, 51 per cent of people have done nothing to prepare their property for a bush fire.

“So if you think you’re ready for bush fire season, there’s a strong chance you’re not, and now is the time to have a discussion with your family so you’re not caught out and put at risk.”

Minister for emergency services Troy Grant said the campaign shows real-life scenarios that people have faced during bush fires, like not preparing their property in advance or leaving it until the last minute to make a decision.

“These are the real dangers posed by fires. It’s a confronting campaign, but we make no apologies for that,” Mr Grant said.

“The last thing anyone wants to see is the loss of someone in our community when that tragedy could have been prevented.”

Details: www.myfireplan.com.au