Tourism businesses across the Goulburn electorate are set to receive a major boost with the easing of travel restrictions, welcoming domestic travellers who are eager to get back on the road.
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To coincide with the June 1 restriction changes, the NSW Government's tourism and events agency Destination NSW has kicked off a major tourism marketing campaign, targeting NSW, Victorian and ACT residents with world-class experiences to be enjoyed right here in the Southern Highlands, Goulburn, Upper Lachlan Shire, Yass Valley and Hilltops regions.
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Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the Now's The Time To Love NSW campaign would deliver 'heads on beds' and visitor spend for tourism operators statewide.
"NSW is ready to reboot 2020 - our state has so much to offer holidaymakers, there really is nowhere better to take a break right now," Minister Ayres said.
"NSW residents took almost 2 million international leisure trips last year worth $16.7 billion so there is a huge opportunity to entice our overseas holidaymakers to become NSW's next top travellers."
Member for Goulburn Wendy Tuckerman said the return of intrastate travel was positive news for the region.
"Visitors from all over the world have enjoyed our region, now it's NSW's turn to discover what makes the area special including our heritage, wineries, museums and galleries," Mrs Tuckerman said.
The next phase of NSW's tourism recovery campaign - Now's The Time To Love NSW - will run throughout June and July and includes:
- A new television commercial and social media video series highlighting top NSW arts, hiking, wine, family and outdoor adventure experiences
- Local Stories video series starring tourism operators inviting travellers to visit
- A dedicated webpage showing the top 213 ways to reboot 2020 in NSW, so travellers can make the most of the 213 days that remain this year, and;
- international digital advertising to keep overseas visitors dreaming of NSW.
"Interest in NSW road trips has jumped with a 125 per cent increase in pageviews on VisitNSW.com in the past week - the demand is there, now's the time to show our love for regional NSW," Mr Ayres said.
"The cumulative effect of drought, bushfires and COVID-19 has been devastating for tourism operators, so we're asking everyone who can take a holiday to hit the road or get planning as soon as possible."
Tourism businesses can get involved in the campaign by signing up to Get Connected with Destination NSW so they are featured on VisitNSW.com, which is the call to action for all marketing activity that will roll out in the coming months.
All travellers are encouraged to phone ahead to ensure operators are open and help with capacity planning, and businesses and visitors must follow health advice regarding physical distancing and personal hygiene.
