As if you needed another reason to drink a refreshing lager at the end of the day, now you can do it in the knowledge that you're helping a good cause - drought relief.
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Goulburn's Tribe Breweries has released a new beer with the promise that $2 from every case will go to the charity 'GIVIT', to help raise much needed funds and equipment for those living in drought-affected communities.
"Drought really affected our local agricultural community over the last few years," said Tribe's Anton Szpitalak.
"It's fantastic to be producing a drop of great-tasting Goulburn beer that is 100 per cent Australian and gives back to the community it serves."
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The beer, named 'Hughie', is a light, refreshing lager made from 100 per cent Australian-grown hops and malt and - according to it's advertising - makes "a great, easy-drinking thirst-quencher at the end of a long hot day".
"The name 'Hughie' derives from the term "Send it down, Hughie", which was a common Aussie bushman's cry for rain at the turn of the 20th century, so it's great to see that the money raised from the sale of Hughie can go towards helping those living in drought-affected communities today," said Billy Ryan, category manager of craft beer for Dan Murphy's, who will stock the beer along with BWS.
Since late 2018, GIVIT has spent more than $600,000 in donated relief funds to co-ordinate over 140,000 items purchased in local communities, helping 12,000 people across regional NSW affected by drought conditions.
"Being able to replace a water tank, mend a fence or purchase a week's supply of groceries at the local store can make a significant positive contribution to a family dealing with drought," said Scott Barrett, GIVIT's NSW manager.
He said that last year was Australia's driest on record and although some areas have received rainfall this year, it will take much more than a few showers to make any significant difference.
"Drought affects everyone in regional communities; farmers, their businesses and their families," said Mr Barrett.
"It affects lives, live-stock and livelihoods.
"Whole communities are impacted: local businesses dry-up because of reduced spending and the effects run deep across generations, economically, socially and emotionally.
"Many of these communities are now dealing with double-whammy of drought followed by bush-fires. It doesn't get any tougher than that."
By supporting businesses in regional and remote towns in this way, GIVIT helps shops remain open, people keep jobs and communities and to hold onto places to connect with each other.
For further information, visit: givit.org.au.
