NSW Police commence Operation Merret to reduce the number of deaths and injuries on roads, particularly in regional areas.
During the three months operation, police will be targeting motorists for dangerous behaviour and educating drivers on safety.
Traffic and Highway Patrol Commander, assistant commissioner Michael Corboy said, too many lives were lost in preventable tragedies.
"Every police officer in the state has been tasked with speaking to drivers, riders, passengers and pedestrians about their responsibilities and safe choices on and around our roads," assistant commissioner Corboy said.
"Motorists, passengers and pedestrians need to be accountable for the decisions they make that impact other road users.
"I implore every driver to take responsibility and ensure safety is their primary focus.
"Please slow down, wear your seat belt, avoid handling mobile telephones, make certain you are adequately rested before driving, and take regular breaks to avoid fatigue," he said.
For the fatal crashes that have occurred this year, the majority of those killed were drivers, 16.8 per cent were passengers, and 15.3pc were pedestrians.
Operation Merret runs until Saturday, October 26.