Destination Southern Highlands’ Pie Time marketing campaign has been recognised for its innovative and creative approach to destination marketing by winning the Destination Marketing category at the 2018 Canberra Region Tourism Awards.
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The event was held at the Hotel Realm in Canberra last Friday night, which was attended by more than 300 leading tourism representatives.
During the month of June this year the region became the ‘Southern Pie-lands’.
Destination Southern Highlands manager Steve Rosa said the unique and integrated tourism campaign performed beyond expectations in its second year of development.
“This coupled with some great business results in which most participants in the campaign claimed increased levels of business against the same period of time in 2017 was a pleasing outcome,” Mr Rosa said.
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“It is estimated that Pie Time also helped to grow the visitor economy ‘pie’ with a record number 200,000 pies being produced and sold by 56 pie venues during June, with an injection of over $2,000,000 into the local visitor economy.”
The Southern Highlands will now compete for the national title at the Qantas Australian Tourism Awards to be held in Launceston on Friday, March 1, 2019 against the best Destination Marketing campaigns from each state and territory.
Destination Southern Highlands will compete against:
‘100 Beaches Challenge’ Shoalhaven Tourism
‘Driving the Great Barrier Reef’ Queensland Tourism
‘Business Events Geelong’ Tourism Greater Geelong and The Bellarine
‘Entwined in the Valley’ Swan Valley Tourism
‘The Peninsular’ Yorke Peninsula Tourism
‘Visit Flinders Island’ Flinders Island Tourism
‘Air North’s 40th Anniversary’ Air North NT
