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Fera Shoes originally opened in Wollongong in 1966 before Jim and Katy Fera expanded into Bowral in the late 80s.
Jim and Katy's son, Anthony Fera started working in the Bowral shop in 1988. He is now fitting shoes to the children of the children he started fitting at the beginning of his career. Jim and Katy retired in 2015 after 50 years in business and passed the business over to Anthony.
Anthony said he was in this business for the long term and has plans for big improvements in the future. There are four hard-working retail assistants, all of them local, that work with him at the store in High Street Bowral.
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They stock shoes and shoe product brands such as Emu Ecco , Saramada, Grosby, Emu Australia, Sandler, Easy Steps, Wide steps, Hush Puppies, Steve Madden, Wild Rhino, Clarkes, Rock and Neckermann.
It’s the specialised customer service brings that brings repeat business to Fera Shoes as well as their stocks of leading brands.
Anthony said that shoe fashion was returning to a look with colour matched with comfort.
“It is important for our customers to come in and get the best fit. This limits and prevents injuries, especially in school shoes,” Anthony said.
“Our customers are our friends and that’s what we love most about our business. We love being part of the community and saying ‘hi’ to everyone we know when we are out and about.”
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