DiJONES CEO Rob Ward paid tribute to Di Jones, who opened her first agency in 1992 and played an active role as brand ambassador until her death.

“Di Jones was a remarkable and generous woman who was an inspiration to many,” he said.

“She set the benchmark not only for the real estate profession, but the wider business community.

“Di was one of the first women in real estate to own and operate her own agency. With husband Bill, she revolutionised marketing in the real estate space, introducing colour photography, floor plans and professionally printed brochures to the market place.”

Mr Ward, who took over the helm of the DiJONES brand in April 2016, said Di and Bill Jones grew their business on hard work and strong values, while always putting their family first.

“As a wife and mother, Di was acutely aware of the special needs people have when selling their home and was always mindful that every client should be treated with respect. Delivering the best service with personal attention down to the smallest detail is what set Di Jones apart during her career,” he said.

In 2009, she established the charity The Matthew Jones Foundation to preserve the memory of her son Matthew, who was born with severe disabilities and passed away in 2008 at the age of 34.

Matthew was one of the main reasons she entered the real estate industry. 

Mr Ward said her hard work, and strong family values continue with the team at DiJONES today. 

“Di has a special place in all of our hearts and was a truly incredibly lady. She was an inspiration to all of us and we are proud to continue to honour her legacy today and into the future,” Mr Ward said.

Mrs Jones began her agency in Woollahra in Sydney's eastern suburbs more than 25 years ago.

The agency now has four offices including one office in Bowral and three offices in Sydney.

Mrs Jones' biography from the real estate agency's website quotes her as highlighting the importance of treating people with respect.

"I feel it is essential not to lose sight of the individual for the sake of profit," the website said.

"It would be naive of me to try to convince you that I am not a businesswoman with budgets and profit margins to consider, but what I always try to stay mindful of is that every client should be treated with respect."

Di is survived by her husband Bill and daughter Kim, who also works in the real estate profession.