THE next stage of the NSW Government's Hey Tosser! anti-littering campaign is about to get underway.
Goulburn MP Pru Goward said the campaign involved TV commercials, images and slogans that focused on the public shame of being caught littering.
"I am pleased the NSW Government has launched this campaign to help our local community crack down on litterbugs," she said.
"This campaign sends a clear message that littering is unacceptable, having a negative impact on the community and the environment.
"Social research shows people are less likely to litter if they think someone is watching and that's what this campaign focuses on."
The campaign aims for NSW to become the least littered state in Australia and Ms Goward said changing attitudes and behaviours toward littering would help achieve that.
"In 2011 the estimated cost of litter prevention and litter clean-up services nationally was $300 to $350 million a year," she said.
"In NSW, cigarette butts are the most commonly littered item, making up 35 per cent of all litter.
"Across Australia, 7.2 billion cigarette butts are estimated to be littered each year."
Ms Goward said the campaign would complement other NSW Government initiatives, including the plan to introduce a container deposit scheme and fines for littering from motor vehicles.
For more information visit www.epa.nsw.gov.au/ heytosser
To report littering from a vehicle visit www.epa.nsw.gov.au/ reportlitter or download the Report to EPA mobile app.