For sports fans, Geoff Prenter is a man who needs no introduction.
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The Southern Highland News team is excited to announce Mr Prenter is commencing a role as a regular columnist for our sport section.
Mr Prenter, who recently moved to the Highlands, said he looked forward to getting involved with the community. “I’ve always loved it down here. I’ve always wanted to live in a rural environment,” he said.
Mr Prenter has had a successful career as a national sports journalist.
He was the founding editor of Rugby League Week in 1970, and grew its circulation from 0 to 100,000 by 1981.
He also worked at Fairfax Media’s The Sun newspaper based at Broadway, 2GB and Nine’s Wide World of Sports.
He was a ghost writer for eight high-profile sportspeople, which earned him the nickname ‘the ghost writer of Broadway’. Mr Prenter was a driving force behind some major changes in sport.
He was the first full-time sponsorship manager with the ING Foundation, as well as the first manager of any sportsman. He brokered the first sponsorship for Eastern Suburbs Roosters with City Ford in 1975.
In 1977 Mr Prenter successfully convinced the Canterbury-Bankstown Bulldogs to change their name from the Berries to the Bulldogs.
He also set children and big kids alike into a trading frenzy when he introduced football trading cards into bubblegum packets across Australia. Mr Prenter has worked tirelessly for charities. This includes Technical Aid to the Disabled, the Royal Rehabilitation Centre and Karitane which assists new parents.
- Read Mr Prenter’s first story in Friday’s News.