Fatality Free Friday is an initiative of the Australian Road Safety Foundation which calls for road users to make a promise to themselves, their family and friends to consciously drive safely and obey road rules.

Police will be out in force and will target the fatal five - speeding, drink and drug driving, seatbelt use, driving tired and driver distractions.

Deputy premier and minister for police Troy Grant encouraged all motorists to join the initiative and take the pledge.

"Throughout my career I have seen countless road accidents, many of which could have been avoided, so I encourage all motorists to get join the initiative, follow the road rules, drive to the conditions and help avoid more accidents," Mr Grant said.

So far this year 137 people have died in road-related collisions across NSW, and Fatality Free Friday is a reminder to stay safe on the road.

Traffic and highway patrol commander, assistant commissioner John Hartley said road safety was everyone's responsibility including pedestrians, cyclists, motorcyclists and passengers.

"We all have a responsibility to make good decisions and act safely, whether behind the wheel, controlling the bike or crossing the road," Mr Hartley said.

"Fatality Free Friday reinforces this behaviour; it forces us to stop and think about our road behaviour and the potential consequences of our actions."

Take the pledge to reduce fatalities. Say 'road safety is up to me'. Show Australia you are dedicated to keeping roads safe for everyone.

Road users are also able to make their road safety pledge in person between 8am and 3pm today by visiting www.fatalityfreefriday.com or on the Fatality Free Friday Facebook page.