Major parties are missing the mark with Tik Tok this election campaign

By Demelza Leonard
Updated May 11 2022 - 6:39am, first published May 10 2022 - 7:30pm
Anthony Albanese and Scott Morrison should utilise Tik Tok better. Pictures: Shutterstock, James Croucher, Sitthixay Ditthavong

Over 36 per cent of Australian Tik Tok users are between the ages of 18 and 24 meaning when it comes to targeting voters in this demographic, some who'll be voting for the first time, Tik Tok is a social media platform political parties should not be ignoring.