Like most blokes, if I need some new pants, I'll go to the local menswear shop so that I can try them on and if a shirt catches my eye, I'll buy that too.
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Within 15 minutes I'm done and dusted. Why the need to go to at least twenty shops prior to making a selection was lost to me.
Last year I bought some well priced gear online and it is probably no surprise to most that I would have been pushed to squeeze into them when I was in high school.
When did large stop being large?
Apparently if you buy the same brands in the size that's right for you, you can't go wrong.
So how do I know which brands, their sizing, quality and what if I like variety?
So when it was brought to my attention that the fashion retailers in the Highlands were struggling, I thought that I had better do some research into the psyche of fashion shopping so I could write with understanding.
I now realise that many of my favourite things have been bought for me by the women in my life who have committed serious time and effort visiting many shops to buy that special item that's right for me.
If I had understood this shopping ritual previously I would have remained eternally grateful starting many years ago.
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Maybe Covid-19 has given me insight otherwise left undiscovered.
A beautifully dressed women will always catch the eye and most women know inherently what suits them.
Not only that, looking great gives them confidence and a good feeling that they are presenting themselves in the best possible way.
Finding that item of clothing that is just right takes a great deal of personal shop surfing and that is the fun of it.
Their favourite shops, labels and relative sizes are well known due to years of "research" and the more shops visited, the more fun.
I understand now what retail therapy is and may consider joining the ranks of the many new age men who enjoy the experience too.
The Southern Highlands is well known for the number of fashion shops that delight the most fastidious buyers.
How often we have seen people walking our towns proudly displaying the bags of their shops of choice.
How awful it would be if these fashion retailers were lost to the Southern Highlands. Enough too, to put our ardent shoppers into withdrawal.
Calling all lovers of fashion, support our local retailers in person or online....and shop local first.
