The team behind a popular Highlands event has enjoyed another slice of success.
Pie Time has been recognised for the third year in a row for its innovative and creative approach to destination marketing.
The event won the Destination Marketing category at the 2019 Canberra Region Tourism Awards held at the Australian War Memorial in Canberra last Friday.
Destination Southern Highlands group manager Steve Rosa said the tourism campaign performed beyond the team's expectations.
Mr Rosa said Pie Time helped to grow the visitor economy with 280,000 produced and sold at 60 pie venues and events during June.
He said this was "an estimated injection of over $3,000,000 into the local visitor economy."
"This is the third year in a row that Destination Southern Highlands has won this category with our Pie Timecampaign," Mr Rosa said.
"It follows our gold award for the campaign at the Australia Tourism Awards earlier this year in Launceston, which was a huge recognition for our region and our marketing efforts.
Mr Rosa said the team would look to expand and develop Pie Time events and experiences for 2020.
"We are hoping local industry and the community will take greater ownership of this unique promotional program so that it not only becomes sustainable but entrenches itself as a national icon of the Australian tourism landscape," he said.
Destination Southern Highlands will compete for the national title at the Qantas Australian Tourism Awards.
The awards will be held in Canberra on Friday, March 6, against the best destination marketing campaigns from each state and territory as follows:
NSW - 'Orange 360 - Extend the Weekend' - Orange Region Tourism
QLD - 'Toowoomba Carnival of Flowers' - Toowoomba
VIC - 'Tudors to Windsors' - Bendigo Tourism
WA - 'Magic Kimberley' - Australia's North West
SA - 'The Murray' - Murray River, Lakes & Coorong Tourism Alliance
TAS - 'Mona Foma: Air Mofo' - Moana Marketing
NT - 'Air North's NT' - Air North NT
ACT - 'Pie Time' - Destination Southern Highlands