A Thirlmere man has launched a GoFundMe page in the wake of Israel Folau's controversial crowdfunding campaign.
Michael Moxon was "infuriated" by Folau's recent antics and decided to kick-start "a light-hearted campaign with a serious message".
Folau launched an online fundraiser to generate money for his legal fight against Rugby Australia last Friday. The page has since been shut down by GoFundMe.
The Australian Christian Lobby re-launched a crowdfunding effort, which had raised more than $1.75 million by noon on Wednesday.
Mr Moxon said his GoFundMe page "highlighted the injustice of Folau's public campaign".
"If a millionaire can get money for spreading 'hate speech', surely I can get money for just breathing," Mr Moxon said.
Folau asked for public support to fund his legal fight after Rugby Australia terminated his $4 million contract in May.
The former rugby played made a social media post that was deemed homophobic. It followed a similar incident in 2018.
His controversial April Instagram post said: "WARNING Drunks, Homosexuals, Adulterers, Liars, Fornicators, Thieves, Atheists, Idolaters HELL AWAITS YOU Repent! Only Jesus Saves".
Mr Moxon said he hoped his campaign would "at least spread the word" that what Folau did was "wrong and hurtful to a lot of people".
"All he is achieving is increasing tensions," he said.
Mr Moxon said he didn't believe Folau deserved crowdfunding because "he can afford this fight himself".
"In the unlikely event he gets the result he wants, Rugby Australia could then be liable for fees and I doubt he would refund everyone," he said.
Mr Moxon has set an ambitious fundraising target of $10 million.
His campaign launched on Tuesday and has raised $10 so far. Mr Moxon said 50 per cent of funds raised would go to beyondblue.
"This organisation was specifically chosen because they are there to help everyone," he said.
If you wish to support his campaign, visit Mr Moxon's GoFundMe page.