Sydney had its eyes on the pies as a game of 'iSpie' took place at the Sydney Opera House during Vivid.
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Vivid was ambushed' by Destination Southern Highlands group manager Steve Rosa and some talented techies, who switched off the Sydney Opera House lights and projected the stylised bright orange pies.
The Pie Time projections were a part of a stunt video and award-winning Destination Southern Highlands marketing program aimed to promote the event.
"The humble pie is as iconic to Australians as football, kangaroos and Holden cars, and our Southern Highlands' aspirational bakers, pie makers," Mr Rosa said.
"Tourism operators hope that one day the good old Aussie pie will be projected onto the sails of the Sydney Opera House for real."
