Chinese superstar Huang Xiaoming to tempt tourists to South Australia

A Chinese superstar actor and singer with an online following of more than 50 million is hoping to lure more tourists to South Australia.

Huang Xiaoming has been announced as an SA tourism ambassador and will promote a range of activities including the Adelaide Oval roof climb, swimming with sea-lions on the Eyre Peninsula and enjoying the state's fresh produce and seafood, Tourism Minister Leon Bignell said.

Huang Xiaoming.

Huang Xiaoming.

"He won't promote anything that isn't a premium brand and that's why he signed up to be an ambassador for South Australia," Mr Bignell said.

"Mr Huang is a genuine and passionate advocate for South Australia, and having him as our ambassador in China is a massive win for our state."

The Chinese superstar said he was attracted to SA by the diverse nature of activities tourists could do.

"South Australia is a place where you can enjoy the breath-taking natural scenery, meet the local wildlife, and experience world-class vineyards and food," Mr Huang said.

The minister said that increased direct flights between China and Adelaide had helped increase the number of Chinese visitors to SA by 56 per cent in the last year.

"We will soon be seeing even more high-end visitors touching down in Adelaide to discover Mr Huang's SA," Mr Bignell said.