The retail outlet of the St Vincent de Paul Society, which supports underprivileged families in the area, was pilloried by local businesses in February when it announced its intention to move to larger premises in a “smarter” part of Bowral’s main street.

However, rather than remain downtrodden by the controversy, which attracted national media interest and saw Bowral dubbed “Snobsville” by some social commentators, Vinnies has hit back with action, not words.

It has given its old premises a makeover with a fresh paint job and new display racks, and added a small furniture section, vowing to continue its good work in the community.

Manager Glen Bailey said support from individuals at the time of the controversy helped buoy the 25 volunteers who staff the Bowral shop.

“There is no doubting our volunteers were deeply hurt by the criticism voiced earlier in the year,” Mr Bailey said.

“However, we have moved on from that unfortunate occurrence and have instead put resources into making the original Bowral premises more shopper friendly.

“We have also just signed the lease for another three years.”

Mr Bailey said he was on intent on attracting a younger clientele through Vinnies’ doors – those with their eyes firmly on the hidden vintage/retro/designer finds.

“Certainly in an area such as the Southern Highlands where there is a large collection centre at Mittagong, there are some gems to be unearthed,” Mr Bailey said.

Upon visiting Vinnies at Bowral, the Southern Highlands News discovered a silk Banana Republic jacket for $4; a pair of Ashley Fogel trousers for $5 and a handmade silk wedding skirt and matching bodice for $80.