It's "a world away" from "where the bloody hell are you?" but Southern Highlands tourism operators are hoping the region's new tagline will be equally effective at attracting attention.
Tourism Southern Highlands unveiled its new brand strategy this week at the Bradman Museum, with the new approach including a fresh new logo, new slogan and plans to make Southern Highlands locals ambassadors for their region.
The new brand strategy, created by WISDOM Marketing and Graphics, plays on the region's attributes including its natural attractions, distinct seasons, accessibility to Sydney and Canberra, heritage features and relaxed pace of life.
The brand's new slogan "a world away" aims to highlight the relaxed state of mind visitors feel when they travel to the Highlands from nearby metropolitan centres, while the new logo features two different leaves to depict the region's British heritage and Australian environment.
Full story: SHN, Friday, March 31, 2006.
Email a friend