Stephen Williams not only stands by ethanol-blended fuel, he proudly sells it.
Even if the labelling laws are relaxed, the Robertson Service Centre proprietor will continue to display signs about his use of the ethanol mix.
"We've always been proud to sell it," Mr Williams said.
"I don't know why people want to get away from it."
Mr Williams has run the Robertson service station for more than 20 years, during at least half of which he has sold fuel blended with up to 10 per cent ethanol. He said the blend had been involved in only one mechanical misadventure - but it had nothing to do with the petrol itself.
The problem came about when the car's owner put methylated spirits in the tank, an old-fashioned but misguided remedy to rid it of water, and certainly not advisable with ethanol blends.
Despite its dislike for "metho" and water - "because unlike pure oil, ethanol mixes with water" - Mr Williams said ethanol was good mates with just about everything else.
"It's good for the environment, good for performance, and it's more economical," he said.
"It's a fabulous fuel."
Mr Williams said those new to ethanol-blended fuel should be advised it acted "like a cleaning agent" and filtered out any rubbish.
"So you might need to replace the fuel filter at first," he said.
This also meant ethanol-blended fuels tended to improve a vehicle's performance by contributing to a cleaner engine and often better fuel economy.
Mr Williams welcomed the Federal Government's announcement it would consider reviewing the labelling requirements of biofuels after years of anti-ethanol propaganda.
"They spent a lot of money, taxpayers' dollars, on a propaganda campaign against ethanol, but now the negativity of it is dying away, especially with rising petrol prices," he said. "Using ethanol also means less dollars in the petrol companies' pockets, and more in the farmers'."
But he suspected the Federal Government's change of heart was a token effort to alleviate mounting public pressure over rising fuel prices.
"Knowing politicians, they're just trying to find positives to the negatives."
So to any doubters out there, Mr Williams said most motorists who tried ethanol-blended fuel, stuck to it.
"If you're looking at your environment, it really does knock down your emissions," he said.
"And they're going to save a lot of money.
"We explain it to them and I always say 'try it, if you don't like it, don't use it again'."
He said the fact Robertson Service Centre sold about 60,000 litres of petrol a week, including diesel, and that 90 per cent of Robertson locals fill up at his service station", it proved ethanol was a winner. "It's the price board out the front that matters," he said.
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